Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

Nowadays, many software companies are committed to expanding their markets to other countries and even to the world. To gain a foothold in other countries and regions, localization is a critical task.