The Google Analytics API provides access to Google Analytics (GA) report data such as pageviews, sessions, traffic source, and bounce rate. The official Google documentation explains that it can be ...

Opinions expressed by Entrepreneur contributors are their own. The digital age has ushered in a new era where data reigns supreme, providing businesses with valuable insights into customer behavior, ...

The last decade has seen an explosion of data generation from individuals, businesses and institutions worldwide. As these organizations increasingly rely on data-driven decision-making, the demand ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Long-term commitment and a willingness to stomach both upfront and last-mile burdens are the price of admission for millions in analytics-based cost savings and revenue enhancements. So says Health ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...