1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

I’m excited to head up the predictive analytics team within the HDR consulting group. However, I’m not sure people know what predictive analytics is, or who does it, or what it’s used for. As HDR’s ...

Marketers are constantly thinking of new and more efficient ways to engage with their customers. According to “How Predictive Analytics Helps Cox Communication Tune in to Customers,” a Forbes Insights ...

Given the current economic climate and continued scrutiny on the state of the healthcare industry, hospitals and physician practices must learn to adapt their business practices or continue to fall ...

Preventing workplace injuries has been a goal of safety and business professionals for some time now. Nearly a century ago, occupational injury prevention was mainly done by protecting workers through ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...