From Supreme’s blaring italics to Gucci’s interlocking double-Gs, logos are the window to a brand’s soul. You can find them tucked subtly in the back of a shirt collar or emblazoned prominently on the ...

The publisher of the iconic children's book series "Franklin the Turtle" issued a statement on social media Monday condemning Secretary of War Pete Hegseth's "violent" and "unauthorized use" of their ...

The publisher of the Franklin the Turtle children’s book series is condemning Defense Secretary Pete Hegseth for sharing a meme that depicts the character firing on drug boats. On Sunday, Hegseth ...

This is a practical guide to using sacred geometry in logo design. Learn what works for a real-world business, what fails spectacularly, and how to brief a designer to get a timeless result, not just ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering. Apple has been mocked for dropping the plus from its ...

The New York Knicks sent Zohran Mamdani, the frontrunner in next month’s mayoral election, a cease-and-desist for the use of the team’s iconic logo in his campaign ad. Mamdani ran an ad during the ...

The New York Knicks sent Zohran Mamdani, the frontrunner in next month’s mayoral election, a cease-and-desist for the use of the team’s iconic logo in his campaign ad. Mamdani ran an ad during the ...

A triangle isn't just a shape; it's a statement. But most brands get it wrong, falling for clichés about strength and dynamism. This brutally honest guide explains what triangles communicate—from ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

Forbes contributors publish independent expert analyses and insights. Dianne Plummer is an Energy Consultant and Certified Energy Manager. Regenerative design in fashion means building clothing ...