As YouTube marks its 20th anniversary this year, CEO Neal Mohan is positioning the video platform as a core player in the media and entertainment ecosystem — and the culture at large. Mohan, a ...

YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube ...

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular ...

YouTube is expanding its marketing toolbox as viewership grows on connected TVs. The platform unveiled new products during its star-studded, 10th annual Brandcast at the NewFronts in the US on Tuesday ...

SAN BRUNO, Calif.—YouTube Shorts, which offer short TikTok style videos, are making the jump mobile to the big screen, according to a blog by Brynn Evans and Melanie Fitzgerald, UX Directors, YouTube, ...

YouTube has been increasing its share of total TV viewing time for years now, rising to nearly 11% in August, more than any streamer or linear programmer, according to Nielsen. Soon, the video giant’s ...

The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...

YouTube boasted a dominant position in streaming at its Brandcast upfront presentation Wednesday evening while unveiling a smattering of ad tools, according to details shared with Marketing Dive. A ...

YouTube is again touting the living-room TV as the fastest-growing screen in its device matrix, angling to get more advertisers to spend money on the platform. In December 2020, more than 120 million ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

YouTube on Wednesday patted itself on the back for continuing to win over TV viewers, claiming in a new blog post that the internet’s dominant video site, along with its YouTube TV livestreaming ...