Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism. Color specialists and psychologists tell that ...

US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Leaf background color is another important leaf characteristic in caladium. The leaf background color in caladiums can be broadly grouped into two categories, green and lemon. Lemon-colored caladium ...