People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool, nicknamed ...

Indeed, color photography had a hard time of it after it was first developed in the mid-19th century, with critics and connoisseurs terming its seductive colors garish as opposed to the supposedly ...