The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory. Through this collaboration, local linear TV ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...

Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this ...