My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

There are many ways to find and retrieve data from a table or range based on a lookup value. In fact, because Microsoft often comes up with new, modernized alternatives, there are too many ways! So, ...

Have you ever found yourself wrestling with Excel, wishing it could just do *that one thing* to make your work easier? Maybe you’ve spent hours manually replacing text, trying to filter data with ...