Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? An infographic (below) from ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...