Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Having excellent content isn’t of much use if users can't locate it by searching. While there are no guarantees when it comes to SEO, implementing the following best practices may result in better ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Before you attempt to revamp your headline, get out of the self-centric mode most businesses tend to be stuck in. It sounds harsh, but when a person gets to your site, they don’t necessarily care ...

Writing long-form content can be challenging, especially for those who have never written anything longer than the occasional social media post or 400- to 500-word blog. However, longer pages can give ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...