In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

I AM THRILLED that Web analytics is growing up, that standards are increasing and more people understand there are ways to use data to make better decisions. The one thing that I am not so sure about ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 48 min ago By Alexandra Jardine - 3 hours 9 min ago By Brian Bonilla - 3 hours 27 min ago By Kym Lino - 7 ...

So you want to buy a Saab. If you’re looking to buy one in the U.S., you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they can ...

Read Part 1 of this story. Clothing retailer Eddie Bauer has only been online since 1996, but it already is setting the pace among retailers when it comes to keeping its site running smoothly. In fact ...

Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...