When was the last time you revisited your company's mission or vision statement? Do you even have one? Your brand strategy includes your mission and vision statements because those are the top of your ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

Adding a dynamic vision statement to your marketing plan can be the difference between energizing your prospective clients or having them look for another cup of coffee. It can be similar to your ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Once we are on track for following our dreams, the next step should become easy and feel natural–writing a vision statement. We can then effectively fulfill our purposes and visions for our lives.

A mission statement may change slightly over time, but it should always tie back on your core company values, customer needs, and vision for growth. A good mission statement will clearly state purpose ...

Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Many companies include mission, vision or value statements in their sexual harassment policies. While a sexual harassment policy can be written to reflect state and federal laws, descriptions of ...

Chancellor Linda Katehi today (July 23) officially unveiled “UC Davis: A Vision of Excellence,” a roadmap to help guide the university’s planning, strategy and actions over the next decade. The vision ...