What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Humans get a real buzz from the virtual world of gaming and augmented reality but now scientists have trialled the use of these new-age technologies on small animals, to test the reactions of tiny ...

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Jack Peachey is a features writer who's worked at Dualshockers and Game Rant. An animation nerd, his favourite games don't have a genre in common as much as they all have pretty pictures. When not ...

CBS News Atlanta (WUPA-TV) is launching its first newscasts at 6 p.m. and 11 p.m. on Monday with a fully augmented and virtual reality newsroom, the first among local TV stations in town. Atlanta ...