In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

In times of crisis, some of the worst parts of our human nature can surface—and raise prices sky-high in the hopes of capturing more revenue. These are all examples of situational pricing, the ...

AI is transforming more than just how software works. It’s changing how it should be priced. The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

I spent several years as a general manager at Amazon Web Services and my teams launched two Tier 1 services: Amazon CloudSearch and Amazon OpenSearch. Like every product at AWS, these were scaled with ...

In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...