Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...