Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Analytics’ social media reports provide insights into how social channels drive traffic and awareness of your brand. The social media report can be found in the "Acquisition" and then "Social" ...

Using tools like Google Analytics and CallRail, we mapped the client's journey from first contact to conversion, identifying ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google LLC’s cloud unit today introduced new features for its BigLake and BigQuery services, which enable companies to run analyses on large datasets. Both updates focus on an open-source technology ...