Modern leaders and marketers have no shortage of metrics that can help them determine how to serve their customers better and improve sales. Even so, one metric stands out as the key to optimizing the ...

For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped ...

It’s not enough to know the tasks your users need to accomplish. Using a journey map allows you to get inside the minds of your users, understanding their wants and needs. Journey maps work by ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

In the landscape of user-centered design, customer journey maps are indispensable tools. First appearing in the mid-1980s, they outline the journey of customers and users as they engage with products ...

In the new competitive landscape for mobile-application-based businesses, engagement and retention should not be the only focus for growth. I believe the focus should be on creating user habits.

As organizations expand remotely and to the cloud, the need for authentication that reaches all corners of a growing network – without incurring security burnout – is necessary to balance productivity ...

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. Google Analytics is a powerful tool that can give you a great ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

The digital gaming industry in the west has been leapfrogging to exceptional advancements. In India, however, it is still a burgeoning space. As the world entered a pandemic-induced lockdown, users ...