Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...