Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. What did Google’s John Mueller say about changing URLs ...

To many, URLs are just seemingly inconsequential addresses to webpages. However, how you structure URLs for SEO matters. They may seem less important than the title and heading elements but URLs can ...

Google’s John Mueller was recently featured in a video about 301 redirects in which an interesting revelation was made. As part of the Ask Google Webmasters video series, Mueller answered the ...