Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

(WHTM) Somebody not answering their phone? Send them a text message. Having a silly conversation with a friend? Send text messages. Having a serious discussion and want to preserve a written record?

David Nield is a technology journalist from Manchester in the U.K. who has been writing about gadgets and apps for more than 20 years. He has a bachelor's degree in English Literature from Durham ...