Sales and marketing are likely going to be harder this year, as we’re entering a new normal for business-to-business companies, especially B2B software as a service. There are a lot of things leaders ...

The use of online tracking technologies, which provide valuable insights into the behaviors of website and mobile application users, has become routine in today’s online ecosystem. Companies employ ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key event" ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

India, Feb. 7 -- In today's fast-paced business world, productivity is one of the most important metrics that companies must ...