We may soon no longer need Gene Steratore's index card to determine the line to gain in the NFL. On Wednesday, the league announced a partnership with Sony to make the company the official technology ...

(Nanowerk Spotlight) Eye tracking holds immense potential for enabling intuitive human-computer interaction, yet existing approaches remain cumbersome. Camera-based systems require complex image ...

Behavioural insights and pack design testing business Behaviorally has added predictive eye-tracking capabilities to its MyBehaviorally platform.

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.