CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in ...

“Integrating ContextIQ is a game-changer for how we deliver advertising across our platform,” said Vikrant Mathur, Co-Founder of Future Today. “Now, brands can align their messages not just with a ...

I spent the better part of last week discussing addressable advertising with media buyers and their advertising clients. Targeting was a contentious topic. Some advertisers were convinced that the key ...