Sam Altman once called ads in AI "uniquely unsettling." Now OpenAI is testing them as it hemorrhages cash and loses market ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy.

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users ...

OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it. The post Are ChatGPT ads worth NFL-level ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...