According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Understanding and reaching the right audience is essential for any business.

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Retailer Target is using mobile for building brand awareness, promoting specific deals and enhancing the convenience of the shopping experience. Mobile Marketer's Senior Editor Giselle Tsirulnik ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...