HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...