Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Coca-Cola President Steven J. Heyer is shaking up one of the world's leading marketing companies by asserting an important new need for "ideas that bring entertainment value to our brands." Is his ...

A Discussion on the Similarities & Differences Between Strategic Marketing Planning and Evaluation. Planning and evaluation are critical elements of a strategic marketing plan. While planning and... 5 ...

DALLAS--(BUSINESS WIRE)--PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business ...