McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. May2024, Vol. 88 Issue 3, ...

Vol. 74, No. 1, Spcial Issue title: Scientific Misconduct and Research Ethics in Economics (MARCH 2016), pp. 83-97 (15 pages) Published By: Taylor & Francis, Ltd. A science, business, or law that is ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

In order to prevent misleading conclusions based on spurious observed effects--especially seductively large ones--Robinson and Levin (1997) suggested a two-step approach to the reporting and ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Every research lab is constantly innovating; either by creating something new or by understanding the equations and statistics underlying each vital subject, the stakes are high. With trillions of ...

The books Lies, Damn Lies, and Statistics (Wheeler, 1976) and Damned Lies and Statistics (Best, 2001) have raised questions about whether statistics can be trusted. A number of educated people today, ...

Research is usually denoted to be effective with the terms “statistically significant”. If a significant difference is observed, the difference between groups is pronounced. Researchers are now ...