A new meme called “Distracted by the Bob” has taken over TikTok, and like most SpongeBob trends, it’s as ridiculous as it is surreal. What began as simple jokes about secretly watching SpongeBob ...

What does the "distracted by the bob," or "the bob" meme involve? The trend seemed to start in mid-September 2025, and typically takes the form of videos like this one, by user @whoelseisjake. In the ...