A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

The business-to-business (B2B) landscape has been reshaped by digital transformation. It's predicted that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...

Quite apart from its huge business in desktop creativity apps, Adobe is expanding its ability to help B2B marketers manage how they interact with prospects. Adobe recently announced the general ...

Much is changing in the marketing landscape. The good old-fashioned B2B ‘marketing campaign’ is being replaced by something all together more substantial, engaging and purposeful – the B2B ‘marketing ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

According to a survey of B2B marketers and business leaders done by growth agency Walker Sands, 79% of marketing decision-makers experience more pressure from their C-suite and executive ...