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YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

FILE PHOTO: Illustration shows a teenager posing for a photo while holding a smartphone in front of a Youtube logo (Reuters) -Alphabet's YouTube TV and Comcast-owned NBCUniversal on Wednesday agreed ...

Let's dip into the professionally produced short-video side of business -- again -- to find new money: advertising, subscription and otherwise. How about "Micro Dramas" -- one to three minutes of ...

YouTube TV and Fox have avoided a programming blackout after reaching a short-term contract extension, a spokesperson for the media giant told TheWrap. “We are committed to advocating on behalf of our ...

Disney has already rolled out vertical videos on ESPN to recap game highlights and analysis from commentators. On ABC News, ...