YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...
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Disney+ and Netflix revive short-form video from a failed streaming app
Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...
Disney has already rolled out vertical videos on ESPN to recap game highlights and analysis from commentators. On ABC News, ...
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