In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

What started as bite-sized entertainment for mobile-native audiences in China could now rewire the global content economy and marketers are quickly waking up to its commercial power. China's ...

Global Mofy AI Limited has officially launched its short drama brand, “Mofy Clip,” aimed at tapping into the growing short drama market. The company collaborated with China Literature to co-produce a ...

The 2025 Short Drama Night @ Hengdian was held at Hengdian World Studios in Hengdian, Dongyang, Zhejiang province, on Nov. 2 to recognize outstanding actors, works and enterprises in the industry.

With its massive user base, expert production capabilities, mature membership model, and friendly revenue-sharing rules, iQIYI is well positioned to raise the standard for development of the mini and ...

My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...