Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Strong generative engine optimization involves a mix of technical expertise and a tourism-oriented mindset. Here is what you should prioritize. A panel discussion on GEO moderated by Esther Bonardi of ...

We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update, which seems unlikely. Google did have a search serving issue they confirmed early in ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. Google says overall and commercial queries grew ...

When was the last time you searched for something using Google Search, Bing or another gateway to the endless expanse of the internet? What a silly question, right? It may have been just moments ago ...

Google has integrated Search Console Insights into the main dashboard, ending the standalone beta. The new version targets non-technical users, emphasizing simplicity and trend detection. A gradual ...

Update 7/31/25 4:10pm PT: Hours after this article was published, OpenAI said it removed the feature from ChatGPT that allowed users to make their public conversations discoverable by search engines.

It’s frustrating when Google hides query data, but the search terms report still offers valuable insight if you know how to filter it. With the right approach, you can reduce wasted spend, improve ...