KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our ...

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If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...