Entrepreneurs far and wide say that one of their greatest rewards is the ability to solve a customer's problem. As no ordinary entrepreneur, you can accomplish this and come to their emotional rescue, ...

The definition of promotional advertising is marketing that gives customers incentives to buy. All advertising is about encouraging purchases, but promotional advertising urges people to do it now, ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...