SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Using sales and marketing intent data can be a powerful tool, with even the slightest market share rise representing a significant commercial gain. Companies are increasingly turning to sophisticated ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

After its top-secret merger negotiations with SAP were revealed this month, Microsoft's motivation for the deal was quickly identified: The software giant was looking to gain long-sought enterprise ...

Oracle said it is adding artificial-intelligence features to its flagship database software, a move aimed at boosting its sales pitch for its cloud-computing platform. Using Oracle’s Database 23ai ...