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Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it’s a blank slate, so why not jazz up your marketing mix? What you’ve been doing is ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

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Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...