Learn simple strategies to critically evaluate research studies and AI information, uncovering hidden influences and ...

This book shows researchers in education, psychology, health, and other social sciences how to mix qualitative and quantitative research methods together with confidence. How can researchers sequence ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

Imagine you’re training to be a chef. You learn cooking techniques and develop intuitions about flavor pairings, and, after a ...

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

Besides being better than Google for search, Perplexity, the artificial intelligence (AI) company, wants to be an expert on any subject with its new Deep Research feature. This cutting-edge tool, ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...