As global markets enter a new era defined by regime instability, compressed liquidity, and rapid structural change, Helix ...
Helix Alpha Systems Ltd is a UK-based quantitative research and systems engineering firm focused on the development of ...
Brian Ferdinand serves as a Strategic Advisor to Helix Alpha, providing market insight and execution-oriented perspective to ...
Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...
Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...
Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...
Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...
London, UK, Jan. 14, 2026 (GLOBE NEWSWIRE) -- Helix Alpha Systems Ltd today announced its position as a UK-based quantitative research and systems engineering firm specializing in the design, testing, ...
As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...
The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...