Do you dream of a career in research and academia? This unique program might be right for you! The qualitative research methods minor gives graduate students an in-depth understanding of qualitative ...

Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

This course is available on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...

This workshop offers an overview of qualitative research methods. It discusses the difference between qualitative and quantitative research, the different types of qualitative research (including ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...