This is a one (1) unit course. Product Lifecycle Management (PLM) is the comprehensive oversight of new products, from concept to retirement. It is a multi-disciplinary approach that ensures that ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Building a successful digital product can be complicated, but if you understand a couple of core concepts, then the digital product execution lifecycle will start to make sense. To begin, creating a ...

Many aspects of Apple’s product development process have long been shrouded in mystery. The process is discussed in a new book Inside Apple: How America’s Most Admired–and Secretive–Company Really ...

Low-carbon product design is emerging as a critical discipline in the pursuit of sustainable development, addressing the dual imperative of reducing greenhouse gas emissions while maintaining economic ...