Australian cosmetics giant MCoBeauty has attracted global attention for its strikingly similar beauty dupes, but the company has kept the details of its product development process out of the ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

As one of the fastest-growing, highly regulated industries in the country, the cannabis industry has been a potential goldmine for years. Brands have evolved from illicit-market-esque branding with ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...