Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Product development brings with it many misconceptions about what the process is truly like and how to ensure you're getting the most out of those you've hired to help. Be it product design, ...

While Lean principles have been known and applied in a variety of manufacturing processes, the applications in product development have been slower to come. Several companies have also applied Lean to ...

Product cost, which is roughly equivalent to cost of goods sold on the income statement, is the biggest expense for manufacturing companies, typically 70% to 90% of revenue. You can see COGS as a ...

Many aspects of Apple’s product development process have long been shrouded in mystery. The process is discussed in a new book Inside Apple: How America’s Most Admired–and Secretive–Company Really ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

People not involved on the inside of product development tend to have relatively little insight into the subtle ins-and-outs of what goes into the development process. Often, people think things are ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. In all things worth pursuing, there exists the ever-present ...