Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

LEXINOVA Trading Center has released a new brand positioning strategy emphasizing global regulatory alignment, operational transparency, and institutional-grade infrastructure as part of its long-term ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Atrish Investment Alliance, founded by Asher Mercer, has introduced a new global brand positioning strategy emphasizing regulatory compliance, transparency, and institutional-grade infrastructure - ...

--On a recent episode of Bloomberg's China Show, David Huang, Founder, Chairman and CEO of Yatsen Holding Ltd., offered a revealing look into how the Chinese beauty tech company is evolving from a ...