Today, more than ever, businesses need the right strategies to compete and win in the hypercompetitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they're ...

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where ...

Niantic today launched its Lightship Visual Positioning System at its first developer summit. The system aims to form an underlying 3D map of the world so that AR devices can share the same frame of ...

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to ...

Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today released the Lightship Visual Positioning System for developers, with more than ...

Things have changed for everyone over the past 15 months. For my business, Covid was the second wave of major shifts that came over a two-year period. All this change left me reexamining many things, ...