Today, more than ever, businesses need the right strategies to compete and win in the hypercompetitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they're ...

Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where ...

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to ...

Niantic today launched its Lightship Visual Positioning System at its first developer summit. The system aims to form an underlying 3D map of the world so that AR devices can share the same frame of ...

Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today released the Lightship Visual Positioning System for developers, with more than ...

Navteq has teamed with M/A-COM Technology Solutions (M/A-COM Tech) to create what it claims to be the industry’s first commercial map and positioning engine (MPE) module. The solution will provide ...