Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

A direct-to-customer marketing strategy offers the opportunity to deliver increased revenue, but that doesn’t mean it’s the right fit for every organization. During the pandemic, it was assumed that ...

There has been a lot of material written about strategy development. We’re talking about endless blogs and books on the topic. And it’s not surprising since building a new and cool strategy for your ...

Skills-based strategies are the future, but getting there can be complex. Hear from Josh Tarr, Director, Skills-Based Organization at Workday, about why and how the leading tech company has made the ...

Healthcare leaders are undoubtedly facing an onslaught of questions from their boards and other executives on the topic of, what else, AI. The enthusiasm that I and many others feel for the ...

This past month, an op-ed was published in the Wall Street Journal with a provocative headline: "Why Most Companies Shouldn’t Have an AI Strategy." In this age of AI hype, where every third word ...