The Drum

O2 partners with Microsoft Advertising to launch 'Life Unlocked' interactive showroom

The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...
Campaign Asia

O2 poised to select advertising partner

According to Sanjay Sabnani, O2 Asia-Pacific’s new VP of marketing and branding, the PDA maker “wanted to be more focused with one (agency)” . The change is not expected to affect its media incumbent, ...
Business Wire

O2 and Havas uncover true performance of Facebook advertising

NEEDHAM, Mass.--(BUSINESS WIRE)--Visual IQ, the leading provider of marketing intelligence software, today announced the results of a Facebook pilot program for leading telecommunications company O2 ...
tvbeurope.com

ITV connects with Virgin Media O2 on enhanced prominence, advertising

ITV and Virgin Media O2 have signed a long-term multi-year agreement that will see ITV programming receive enhanced prominence across all Virgin TV interfaces, including bespoke content curation and ...
World Trademark Review

O2's unfair comparative advertising claim put on hold

and Wales has dismissed the plaintiff's request for interim injunctive relief against the defendant's use of the plaintiff's marks in comparative advertising. Register for free to receive our ...
The Drum

Emeli Sandé stars in £7.3 million through-the-line advertising campaign for O2 Tracks

Sandé will now star in a TV ad for the app directed by Ben Newman. The ad features Sandé finishing a gig and coming face-to-face with a fan listening to her on O2 Tracks on the Tube home. “As a ...